It's All About The Meta

I'm on a search engine optimization kick as of late and this article from SmileyCat web design blog hits one of the important subjects in Search Engine Land: The Meta Description.

Certainly, the <title> tag, as it forms the clickable link for a search engine result, is key to get right.

However, the snippet provides an opportunity to deliver a targeted call-to-action to the searcher that supports and builds on the text of the main link. It can also differentiate your result from those around it.

Not writing a good meta description — one that at least summarizes the content on the page — means that you're giving up free traffic from organic search engine rankings.

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