McCain Site Feature: Donor Lookups

I am loathe to report on good things about Republicans but J. McCain's site sports one very innovative feature: Donor Lookups. I have long been a proponent of integrated donor transparency applications. Features like this one build trust and suggest that a candidate's donors aren't anything he/she wishes to hide.

Don't get me wrong, I am sure John McCain's donor's are shady, but this feature is illuminating and a step in the right direction for online political campaigns. Democrats and candidates on the local, state and federal level should learn from this tool and implement their own lookup. The tool need not be as sophisticated as McCains, rather a simple link from their campaign page footer to a third party donation database website is a substantial step in the right direction.