Technology of The Future

You may know it from CNN's primary election coverage as the "Magic Wall", an 8 by 3 foot touch sensitive video screen. The magic of this video display is the ability to manipulate graphical information, scale, rotate and get the big picture of a concept.  According to a report from the NY Observer the jumbo pricetag on this jumbo technology is $100,000 with only a handful of units in existence.

This presentation format will decrease in price eventually and arrive in businesses, government, educational institutions and even the home. The beauty of this technology isn't that its a giant touchscreen, it's the ability to mashup data from multiple sources and form useful displays of information. The hand manipulation boosts our cognitive abilities to absorb and process this information into knowledge. 

Where does this technology come into play on campaigns? Imagine your field operations director displaying a target area to a group of staff or volunteers. Zooming in on an area, explaining it's significance to the team and giving them an understanding of what they should accomplish in their canvassing activities.

Or for the more elaborate campaign with tracker collected videos of the opposition, one could easily pull all the videos of an opponent together, find similarities and differences and assemble/splice together contradictory statements from the candidate.