Obama leads in hits, Clinton leads in attention

Josh Levy at TechPresident has this great observation on hits v. site attention:

Data digger Matthew Hurst has another update on Compete.com’s tracking of visits to Barack Obama and Hillary Clinton’s websites. Starting with a deceptively simple chart showing that, since December, Obama’s site has received more traffic than to Clinton’s, he explores something more interesting. More people may show up at Obama’s site, but the trend has been to spend more time at Clinton’s. And Clinton also has a bigger share of “attention” — Compete’s way of measuring online engagement. It’s tough to say what this all means without analyzing more data, but while Clinton may not be scoring social media points, voters are getting deep on her site.

This makes a lot of sense to me as someone who spends a lot of time on the presidential candidate's sites looking for new ideas. Obama has a spiffy site and a trendy design, but it's really short on substance. Clinton's site, while conforming to traditional political styles is heavy on substance and innovative ideas. Yes I am biased on what constitute innovative ideas since I am a Clinton supporter, but take a look for yourself and decide which site is more compelling when reading. Content is King or in this case Queen!